Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning.
One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. With that said, marketers still face a ton of challenges in their email marketing efforts. It can even help you amplify your other marketing channels such as social. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. While some trends come and go quickly, one of the channels that has remained more or less the same is email. Marketing trends and channels evolve over time.
